Guide · How to fix
Declare a canonical tag
Without canonical, you risk duplicate content: Google randomly indexes variants of your URL (with/without www, parameters…).
Step by step
- 1
Add to <head>: <link rel="canonical" href="https://your-site.com/the-page"> pointing to the page's clean URL.
- 2
On WordPress/Yoast, Shopify or Webflow it's handled automatically — check it's filled and correct.
- 3
Each page points to itself (except deliberate duplication where it points to the original).
- 4
Avoid broken canonicals or all pointing to the homepage (a common mistake).
Generalist method: adapt “depending on your tool” (WordPress, Shopify, Webflow, or directly in code).
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