SEO + GEO blog

50 articles to understand, measure and improve your AI visibility.

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  Tools·8 min·2026-07-20

  AI Visibility (GEO) Tracking Tools in 2026: Which One to Choose for Your Budget

  Otterly, Peec AI, Profound, Semrush AI Toolkit: the GEO tracking market exploded in 2026. The guide to choosing the right one for your stage and budget.

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  Technical SEO·6 min·2026-07-19

  Google Discover in 2026: How to Optimize Your Visibility (SEO/GEO Checklist)

  Google Discover sometimes sends more clicks than classic search. Technical checklist (images, schema, Core Web Vitals), freshness cadence, and a Discover vs Search vs AI Overviews comparison.

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  Technical SEO·7 min·2026-07-17

  Programmatic SEO in 2026: Scale Without Going Invisible to AI

  Programmatic SEO in 2026: the 5-question test before launching a page wave, and why low-effort content gets penalized by both Google and AI engines.

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  Technical SEO·7 min·2026-07-16

  Google Core Update 2026: The Checklist to Recover Without Panicking

  Google's 2026 core update: how to tell a real ranking loss from AI absorption, plus the full checklist to recover without breaking anything.

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  Technical SEO·9 min·2026-07-15

  Local SEO in 2026: Optimizing Your Google Business Profile (and AI Visibility)

  Your Google Business Profile listing is only part of the game. Reviews, NAP consistency, and how ChatGPT and Perplexity actually handle "near me" searches.

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  GEO·8 min·2026-07-12

  Ecommerce GEO: Make Your Product Pages Visible to AI

  Your product page ranks well on Google but is invisible in ChatGPT answers. Product GEO fixes that: structured data, citable content, signal consistency.

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  GEO·8 min·2026-07-10

  AI Visibility (GEO): How to Measure It and Which KPIs to Track in 2026

  Google ranking and visibility inside ChatGPT or Perplexity are two different things. The method and 3 KPIs to measure your AI visibility without a paid tool.

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  Technical SEO·7 min·2026-07-09

  Mobile-First Indexing Audit 2026: The Complete SEO and GEO Checklist

  Hidden mobile content, desktop/mobile parity, mobile Core Web Vitals: the complete mobile-first indexing audit for your SEO and AI search visibility in 2026.

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  Technical SEO·7 min·2026-07-07

  Image SEO 2026: Alt Text, Formats and Compression for Google and AI

  Alt text, WebP/AVIF formats, compression, image sitemaps: the 2026 image SEO guide, with the GEO angle others skip — how AI engines actually read your images.

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  Content·7 min·2026-07-06

  Keyword Cannibalization: How to Detect and Fix It in 2026 (SEO + GEO)

  Two pages fighting over the same query costs more in 2026 than ever: AI engines only cite one source. A complete method to detect and fix keyword cannibalization.

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  Content·8 min·2026-07-04

  Long-Tail Keyword Strategy: The SEO + GEO Method for 2026

  How to build a long-tail keyword strategy in 2026: a 5-step method using GSC data, topic clusters, and optimization to get cited by AI engines.

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  Technical SEO·8 min·2026-07-03

  XML Sitemap in 2026: The Complete Guide to SEO Indexing and GEO Discovery

  A poorly maintained XML sitemap means entire pages invisible to Google. This guide covers the technical rules (50,000 URLs, UTF-8, lastmod), Search Console submission, image/video sitemaps, and what this file actually does — or doesn't — for your visibility in ChatGPT and Perplexity.

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  Technical SEO·8 min·2026-07-02

  Site Migration: The SEO and GEO Checklist to Protect Your Traffic

  Every site migration threatens your Google traffic and AI citations. Complete SEO + GEO checklist: 301 redirects, robots.txt, llms.txt, post-launch monitoring.

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  Technical SEO·9 min·2026-07-01

  Server Log Analysis in 2026: What Googlebot and AI Bots Actually Do on Your Site

  Search Console only shows Googlebot. Your server logs show everything: GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User. Here's how to read your log files to separate useful crawling from waste — SEO and GEO.

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  AI Search·11 min·2026-06-30

  AI-Generated Content and SEO in 2026: What Google Really Measures for E-E-A-T and AI Visibility

  E-E-A-T, HCU, AI Overviews: why generic AI content is collapsing in SERPs and how to produce AI content that strengthens your topical authority.

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  Technical SEO·10 min·2026-06-29

  How to Run a Complete SEO Audit in 2026: 5-Phase Methodology and 40-Point Checklist

  Technical, content, authority, search intent, AI visibility — a complete SEO audit in 2026 covers five interconnected dimensions. Reproducible methodology, prioritised checklist, and recommended frequency by context.

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  Technical SEO·10 min·2026-06-28

  HTTP Redirects for SEO: 301, 302, Redirect Chains and Migrations

  301, 302, 307, redirect chains, domain migrations: everything you need to know to avoid losing PageRank during a site restructure or URL change in 2026.

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  Technical SEO·8 min·2026-06-27

  Hreflang in 2026: The Complete Guide to Multilingual and International SEO

  Hreflang is the key signal for international SEO: learn how to implement it correctly, avoid the 6 most common errors, and what it changes (or doesn't) for AI search engines like ChatGPT or Perplexity.

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  Technical SEO·9 min·2026-06-26

  Internal Linking Strategy in 2026: SEO & AI Readability Guide

  Internal linking is the only SEO lever 100% under your control. In 2026, it influences both Googlebot and AI crawlers like GPTBot and ClaudeBot. Full guide: hub-and-spoke architecture, anchor text, free audit, and a 30-day action plan.

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  Technical SEO·9 min·2026-06-25

  Canonical Tags and Duplicate Content: SEO and GEO Guide 2026

  Duplicate content, rel=canonical, URL parameters, cross-domain canonicals: everything you need to know to avoid diluting your SEO signals and maximise AI search visibility in 2026.

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  Technical SEO·8 min·2026-06-24

  Featured Snippets and Position Zero: Targeting P0 for SEO and AI Visibility in 2026

  Featured snippets feed both Google's #1 position and AI engine responses. This guide gives you the method to identify snippet-eligible queries, structure your content in the right format, and measure results with GSC.

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  Technical SEO·9 min·2026-06-21

  Google Search Console: The Practical Guide to Diagnosing Your SEO in 2026

  GSC is the most powerful — and most underused — free SEO tool. Performance, index coverage, Core Web Vitals, URL inspection: the complete walkthrough to turn GSC data into concrete SEO actions.

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  Technical SEO·8 min·2026-06-20

  JavaScript SEO: SSR, SSG, CSR — What Googlebot Actually Sees

  Your Next.js rendering mode directly determines what Googlebot and AI bots index. SSR, SSG, or CSR: here's what you need to know to avoid being invisible.

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  Technical SEO·8 min·2026-06-19

  robots.txt in 2026: How to Control Googlebot, GPTBot, and ClaudeBot

  AI crawlers are multiplying: GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, CCBot... Your 2022 robots.txt is no longer enough. This guide shows you how to regain control over who crawls your site, with the exact syntax for each bot — and the SEO/GEO implications of each choice.

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  Technical SEO·8 min·2026-06-18

  Title Tag and Meta Description: SEO Optimization Guide for Search and AI Visibility in 2026

  Truncated title, duplicate meta, CTR < 2% on well-ranked pages — tag errors cost traffic without you noticing. This guide gives you length rules, proven formulas, and a 10-minute audit method — with the GEO angle so LLMs cite you correctly.

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  Case studies·10 min·2026-06-17

  GEO Case Study: ×3 AI Citations in 90 Days — B2B SaaS

  How a B2B project-management SaaS went from 0 to 12 AI citations/month in 90 days with 7 concrete GEO actions. Numbers, template, and lessons learned.

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  Technical SEO·9 min·2026-06-16

  Crawl Budget and Indexation in 2026: How to Make Sure Google Crawls Your Entire Site

  Crawl budget determines which pages Google indexes — and therefore what AI engines can read. Here are the 3 priority wasters to fix and the 5 optimizations that free up crawl budget for your high-value pages.

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  Tools·10 min·2026-06-15

  Best SEO/GEO Tools 2026: SeAudit, Ahrefs, Semrush Compared

  SeAudit, Ahrefs, or Semrush? An honest comparison of the three tools by profile — blog, agency, SaaS, or due diligence — with a side-by-side table and recommendations by use case.

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  Technical SEO·9 min·2026-06-10

  Link Building and Backlinks in 2026: The SEO and AI Authority Guide

  Backlinks remain a major ranking signal in 2026 — but quality has replaced quantity, and authority now weighs on your visibility in AI engines too. This guide explains what a good backlink is, how to audit your link profile, which techniques still work, and how to handle toxic links.

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  Content·9 min·2026-06-10

  Content Audit for SEO and GEO in 2026: Complete Methodology

  How to audit your existing content to identify pages to keep, optimise, consolidate, or remove — and maximise your visibility in Google and AI search engines.

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  Technical SEO·9 min·2026-06-09

  Core Web Vitals and Page Speed: Impact on SEO and AI Visibility in 2026

  LCP, INP, CLS: Core Web Vitals impact your Google ranking AND your visibility in AI search engines. This article explains what each metric measures, why a slow site gets progressively excluded from AI answers, and the priority actions to move into the green.

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  Technical SEO·10 min·2026-06-08

  E-E-A-T in 2026: The Authority Signals That Matter for SEO and GEO

  Experience, Expertise, Authoritativeness, Trustworthiness: the 4 E-E-A-T dimensions that Google and AI engines use to select their sources. 8 concrete actions to build your authority signals — author pages, proprietary data, Organization schema, and external citations.

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  Content·9 min·2026-06-08

  Topical Authority: Building a Content Cluster That Dominates Both SEO and AI Engines

  Topical authority isn't just another SEO concept — it's the lever that determines whether Google (and AI engines like ChatGPT and Perplexity) see you as a reference or just another site on a topic. Practical guide with method and checklist.

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  Technical SEO·8 min·2026-06-06

  Schema.org and Structured Data in 2026: The Complete Guide for SEO and AI Citation

  JSON-LD, FAQPage, Article, Organization, HowTo — the Schema.org types that boost your Google rich snippets and AI engine citations in 2026. Next.js implementation, common mistakes, validation tools, and AI Overviews data.

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  AI Search·8 min·2026-06-05

  ChatGPT Search, Perplexity and Bing Copilot: How to Get Cited on All Three AI Engines

  ChatGPT Search, Perplexity, and Bing Copilot each run their own crawler, index, and citation logic — your Google AIO strategy won't transfer directly. Here's how to decode all three pipelines and get cited across every major AI engine.

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  AI Search·11 min·2026-06-05

  llms.txt: the complete guide to shipping it in 30 minutes (2026)

  A markdown file at the root to orient ChatGPT, Claude, Perplexity and Gemini toward your key pages. Spec, structure, deployment on Next.js/WordPress/Shopify, tests, FAQ. Less than 3 % of top sites have it — timing window to get ahead.

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  GEO·11 min·2026-06-04

  How to Get Cited in Google AI Overviews in 2026 (Without Backlinks)

  Ranking #1 organic is no longer enough. AI Overviews picks sources based on passage citability, semantic structure and freshness — not ranking. 10 concrete actions to enter the candidate set without massive backlinks.

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  GEO·12 min·2026-06-03

  What is GEO (Generative Engine Optimization)? The Complete 2026 Guide

  AI Overviews, ChatGPT, Perplexity, Claude — engines no longer just rank, they answer. GEO turns your site into a source that AI engines choose to cite. Definition, mechanics, audit, and 5 actions to run this week.