Guide · How to fix
Write a meta description for every page
The meta description is the summary shown under your link in Google and in AI snippets. Without it, the engine makes one up — often a bad one.
Step by step
- 1
Write 120–160 characters that make people want to click: benefit + proof + light call to action.
- 2
Reuse the page's keyword (Google bolds it in results).
- 3
Fill the “Meta description” field in your CMS (Yoast, Shopify, Webflow) or the <meta name="description"> tag in <head>.
- 4
One unique description per page: no global copy-paste.
Generalist method: adapt “depending on your tool” (WordPress, Shopify, Webflow, or directly in code).
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